A consumer innovation resistance theory perspective on the advanced driver assistance systems

Although advanced driver-assistance systems (ADASs) provide many benefits, there is less information on user resistance to innovation. Thus, this study integrates prior research results draw up a well-established multi-order construct conceptualisation framework and deepen the comprehension of involvement-resistance-innovativeness behaviour in ADAS adoption context. Based hypotheses, an academic model was developed tested using large cross-sectional 527 users from Taiwan, structural equation modelling. The indicate that it seems be suitable acquire access innovative consumer viewpoint so as accomplish greater explanatory power three orders models. Numerous barriers, however, still hinder ADAS's widespread acceptance. Furthermore, outcomes affirm meaningful interaction effect innovation were aware impetus actualised innovativeness, further realised substantially reduces consumers’ eagerness hunt for hedonist innovativeness buy social thereby preventing innovativeness. Researchers practitioners may come different conclusions suggest approaches combating digitisation.